Strategy Statements

A strategy statement communicates a company’s strategy to everyone within the startup. The statement consists of three components: objective, scope and competitive advantage. All three components must be expressed as clearly as possible. A well-written strategy statement helps employees and the organization to understand their roles when executing the company’s strategy. The purpose of the strategy statement is to ensure that employees have a clear understanding of the company’s strategy (Bloom, 2009). An important point in this Illustration is to show how strategy applies to widely different kinds of organisations both a privately owned technology company which is Nokia and a medium-sized university which is University College Cork and Coca-Cola Company. The two strategy statements cover the major issues involved in a strategy statement: goals, scope and capabilities.
Goals, scope and capability of Nokia and University College Cork
Strategy statement for Nokia:
• Help Nokia products consumers to communicate more easily.
• Enable Nokia consumers to get more life’s opportunities.
• Provide good quality of Nokia cell phones.
• Produce the basic components in China to reduce costs and meet the financial requirements of customers and therefore provide phones to the largest number of people.
• Enhance and capture market growth in emerging markets

• Scale-based assets and capabilities
• Take share of business mobility market
• Best mobile devices everywhere
• Service quality
• Leading brand
Strategy statement for University College Cork:
• Attract more students by diversifying post graduate programs.
• Propose recognized global quality programs.
• Adapt the means of the transmission of the information to the requirements of the today's world.
• Creation of a new infrastructure that will house the courses that correspond to new programs.
• Expand the...