Porters Airlines

Environmental Analysis – IFAS & EFAS

  a. Internal Factors Analysis Summary

Carnival Corporation is the leading company in the cruise ship industry as of today; it is considered a pioneer in its field and became more popular after the idea of shorter and affordable cruises. One of the slogans that Carnival uses to promote their vacation cruises is “The Fun Ships”, which is the way the company refers to the cruise line.   Carnival is well known for creating entertainment fun cruises targeting all ages,
But most of their accomplishments are the result of the marketing campaign aiming young people and even kids. The company created a mascot called “Fun ship Freddy”, the mascot wears the company colors (red, white, blue) and the head is shaped like a whale's tail. According to an article in FamilyTravelFiles.com, a vacation resource for families, they forecast that the number of children vacationing this year aboard Carnival Cruise Lines’ “Fun Ships,” is expected to reach 600,000, a six fold increase from just 12 years ago.   “At Carnival, we take ‘fun’ very seriously and the ‘Fun Ships’’ numerous kid-friendly amenities, enthusiastic youth counselors and spacious state-of-the-art facilities provide the ultimate family vacation,” said Micky Arison, Carnival’s CEO. Carnival, which carries more kids than any other cruise line, offers the cruise industry’s top rated children’s program, “Camp Carnival.”.

  * Presently, Carnival uses a Divisional Structure that consist in two entities; Carnival Corporation and Carnival Plc, both of these run as separate legal entities. According to Google Finance, Carnival Corporation common stock is traded on the New York Stock Exchange under the symbol CCL. Carnival plc is traded on the London Stock Exchange under the symbol CCL and as an ADS on the New York Stock Exchange under the symbol CUK. Carnival is the only company in the world to be included in both the S&P 500 index in the US and the FTSE 100 index in the UK....