Magazine Advertisement

Magazine Advertisement
Arquella Ewing
BUS 620
Instructor David Kalicharan
December 5, 2011

I am amazed at the huge number of magazines I see at the Library or in Boarders Book Store.   I have researched this, and find that there are 7,383 magazines claimed to be published in North America alone.   New magazines appear every year.   Fifty-four magazines folded in 2009.   Advertizing accounts for a large amount of their income.   Apparently, this is considered a primary reason a magazine stays in business.   It is generally believed that a magazine will close down if advertising income drops however not if its circulation drops!   This is unfortunate since I abhor advertising and just skip past it myself.  
The magazine industry however emphasizes that surveys indicate that magazine advertising is preferred over other media forms.   A magazine industry self-fulfilling prophecy, perhaps?   This in itself only increases the probability of more magazine advertising.   That may be good for the magazine but not for the consumer.
Below I have inserted a little table showing how much you pay for page of information in a magazine.  
 
Magazine
Date
Total
Cost
Full Page
Cost/
Percent
Cost/
 

Pages*
 
Ads**
Page
Ads
Info Pages
 
 
 
 
 
 
 
 
 
1
US News
12/1/2011
100
$4.99
45
  $ 0.05
45.0%
$ 0.09
2
Newsweek
11/30/2011
64
$5.95
23
  $ 0.09
35.9%
$ 0.15
3
Time
12/3/2011
116
  $5.95
57
  $ 0.05
49.1%
$ 0.10
4
Wired
12/1/2011
207
$4.95
99
$ 0.02
47.8%
$ 0.05
5
Fortune
12/1/2011
120
$4.99
59
$ 0.04
49.2%
$ 0.08
6
Popular Science
1/1/2011
96
$4.99
32
$ 0.05
33.3%
$ 0.08
7
Atlantic Monthly
Jan/Feb/2011
124
$6.99
33
$ 0.06
26.6%
$ 0.08
8
National Geographic
1/10/11
158
$ 6.99
19
$ 0.04
12.0%
$ 0.05
9
Sunset
11/1/11
128
$4.99
55
$ 0.04
43.0%
$ 0.07
10
People
1/25/11
138
$3.99
65
$ 0.03
47.1%
$ 0.05
 
 
 
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