Environmental Scan School Paper Uofp

Environmental Scan: Coca-Cola and Pepsi
November 17, 2011

Environmental Scan: Coca-Cola and Pepsi
The two most popular soda companies are Coca-Cola and Pepsi. The controversial argument is that they have comparable taste. Because the companies began even until today, these household beverage items are the most widespread with soda drinkers. Thanks to the massive approval of the two corporations and their prosperous products, there are endless requests asked. On the topic of business, the controversial question is how do both of these organizations develop and maintain a competitive advantage through their corporate strategies. In regards to business, the primary question is how the two companies can establish and maintain a competitive advantage through their business strategies. Additional requests involved the measurement guidelines of each corporation included with how they used their tactical planning. Last, the question pertains to how the organizations measure efficiency and how Coca-Cola and Pepsi use these measurements for their success.
The Coca-Cola creation introduced itself in the 1800s from John Pemberton, an Atlanta pharmacist. Pepsi began in the late 1800s and distributed to the public in 1902, represented by a pharmacist named Caleb Bradham from North Carolina. The competitive advantage for both organizations is worldwide recognition. Both internal and external processes remain acknowledged worldwide. This discussion mentions areas for each company.
Coca-Cola and Pepsi have remained fruitful corporations for a long time. Even though consumers have their own favorite and loyalty to one brand versus the other, both drinks are equal in appearance; “though”, the flavor differs significantly. Both companies are equally favored on a global scale. By producing results and attaining recognition for their unique strategies, the business models for both corporations have displayed effectiveness. This formula provides each of the corporations...