Environmental Scan

Environmental Scan
Mel Villegas
October11, 2011
Mark Tocco

Environmental Scan
The survival of any organization is produced and habituated by the environment because of perceptions, resources, issues, and chances.   Because of this, it is essential for any business to observe the applicable changes that occur in the environment and devise policies to adjust to variations.   Simply stated, for a company to endure and succeed, the company needs to conquer the trials of the constant shifting environment. Conducting an environmental scan for the two following companies will offer a background to increase chances and distribute the resources in expectation of the changes in the environment.  
Research and Description of Companies
Starbucks originated in 1971, consisting of one store that specialized in whole bean and ground coffee, and tea, in “Seattle’s Pike Place Market” (Starbucks, 2011) . Now Starbucks interacts with millions of customers in over 17, 00 stores in

“Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, France, Germany, Greece, Guatemala, Hong Kong/Macau, Hungary, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States and Wales” (Starbucks, 2011, p. 1).
Starbucks offers more than just regular coffee.   They specialize in more than 30 different blends of coffee, hot and iced beverages, smoothies, and teas. Starbucks also offers brewing machines for coffee and tea, mugs, music, and books.   With the beverages, “pastries, sandwiches, salads, oatmeal, fruit cups and yogurt parfaits” (Starbucks, 2011, p. 1) are also offered to customers.   Starbucks has...