Environmental Scan Paper

Environmental Scan Paper
Collin Donald
July 11, 2011
John Kanz

Environmental Scan Paper
The information developed in this paper will help give insight into environmental scanning, the advantages. The company's chosen for review will study the effects of   internal and external environments. The use of this information to create competitive advantages, create value, and   measurement guidelines each company uses to verify its strategic effectiveness. The effectiveness of the measurement guidelines also play a part. The examination of the various steps and analysis in environmental scanning receive review in detail along with the companies that use them.
Environmental scanning is a process of analyzing, monitoring, and evaluating the information from the internal and external environments to certain people in the corporation. This tool avert strategic disasters and enhance the company's long-term health (Wheelen & Hunger, 2010).
The first company is the New York Times Company. The company's commitment is protection of the environment in all the communities it operates in and to minimize and reduce waste and emissions (The New York Times Company). Study the company's annual meeting of stockholders held on April 27, 2010 with Arthur Sulzberger, Jr. Chairperson, The New York Times Company Publisher, The New York Times, had this to say about the future of the company and the innovative plans for the future. The company is branching out into other ventures and using the web and other venues to communicate to the readers of the New York Times the company has the Times Reader 2.0 a enhanced version of the digital newspaper. The   TNYT has the GlobeReader updates with new features and functionality (Sulzberger, 2010).
The Amazon Kindle supports articles for the readers and has placed the Times far above its competitors. The company's strategy is horizontal growth, market mixing, and innovation. This is the path that the Times is using to take its...