Ford Environmental Scan

Environmental Scan
The Ford Motor Company has been a force in the automotive industry since the early 1900’s. Ford has been a company that has endured trials and tribulations and has even recently been able to prevail in our economic downfall.   An analysis of their standards, views, missions and values, we can understand how it is that they have remained a strong force within the automotive industry.
Mission, Vision, and Values
Ford takes a unifying approach in their business stance when concerning their mission.   Their mission is to work as   “One Team,” in which “People working together as a lean, global enterprise for automotive leadership, as measured by: Customers, Employees, Dealer, Investors, Supplier, Union/Council, and Community Satisfaction,” are all one (   Unifying the human elements that create a network become a means for measurement of presence and success.   They also incorporate a “One Plan” approach addressing Ford’s approach to their products.  
• Aggressively restructure to operate profitably at the current demand and changing model mix
• Accelerate development of new products our customers want and value
• Finance our plan and improve our balance sheet
• Work together effectively as one team

In having “One Goal,” Ford is “delivering profitable growth for all,” meant to tie all the elements that Ford believes in together.   Their mission focuses on two key words,   “aggressively,” and “accelerate,” implying a progressive approach towards a profitable goal that pushes boundaries beyond traditional expectations (  
Broad Environmental Forces
The Ford Motor Company has faced many obstacles since its inception however, has always overcome these issues.   Operating in a more environmentally conscious market, Ford has had to adapt and change their product lineup by creating vehicles that are better suited for today’s environment.   While companies such as Toyota began rolling out economically and environmentally friendly...