Club It Part 1

Club IT, Part One
Chris Walt
April 11, 2011
Stefan Bund

Club IT, Part One
Club IT wishes to expand and improve on its information management.   Club IT has hired me as an intern to analyze Club IT’s information needs and to suggest some information needs.   To do so I will define Club IT’s mission and type of clientele. Next, I will choose a strategy for Ruben and Lisa (the owners of Club IT) to compete in the industry.   Last, I will describe the kinds of information Club IT will need to pursue that strategy.

Club IT’s mission is simple yet inviting; we, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle.   You are our friends, and we seek to build a community that meets regularly at Club IT.   This mission suggests a custom approach to meeting the customer’s needs.   Club IT calls itself a friend and seeks to suit it’s friend’s personality types so that each customer visits Club IT on a regular basis.   Club IT’s primary clientele are millennials: folks between the ages of 21 through 35.   The music genre that plays during the week, the food and drink menu, and the available merchandise for sale all support this theory.   The layout of the club also suggests a younger crowd because of the large bar and smaller tables scattered around the large dance floor.   Another supporting factor is that a DJ provides the music 66% of the time the club is open.

To compete, Club IT will need to focus on its operational effectiveness strategy.   This strategy will focus on increasing quality, increasing productivity, and increasing employee and employer satisfaction while decreasing lead time.   The operational effectiveness strategy will improve the manner in which internal business processes perform and are executed so that Club IT outperforms the competition. Improving processes such as marketing, promotion, ticket sales, and liquor sales will reduce costs and improve customer satisfaction.   Club IT can also hire...