Business Environment


Introduction     2
Audit one       3
Vital statistics of Janssen     3
What Janssen does     3
Type of business     4
Janssen’s purpose       4
Janssen’s stakeholders     5
Janssen’s main responsibilities and how it meets them     6
Audit two     7
The nature of the market Janssen operates in     7
Degree of competition     7
Janssen’s competitive advantage     8
Strategies commonly employed by the leading companies in the   pharmaceutical sector     9
How Janssen respond to market forces within the sector     9
The shaping market forces within the pharmaceutical sector     9
How pricing and output is determined by Janssen     10
Conclusion       11
References     13

Unit one Business Environment required two business audits to be written on a company called Janssen which was listed 17th in a list of the “100 Best Small Companies to Work For” (Times, 2014). Audit one focuses on the internal environment including the different types of organisations, how the organisation meets the needs of stakeholders and the responsibilities of Janssen and strategies employed to meet them. Audit two looks at the business external micro environment by looking at how market structures affect/impact pricing and how market forces shape Janssen’s responses.
According to Janssen (2014c) its company is “one of the world’s leading research based pharmaceutical companies”. The research I have conducted is based upon Janssen within the UK and the statistics I have found come from the Company check website (Company Check, 2014) which provides information about Janssen-cilag Limited.
Janssen’s parenting company is Johnson & Johnson LTD which “has more than 250 companies located in 60 countries around the world. Our Family of Companies is organized into several business segments comprised of franchises and therapeutic categories.” (Johnson & Johnson, 2014)

Audit one
This is an audit of the internal business environment. Internal...