Essays on The Playbook

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  • Blitzkrieg: An Evolutionary Or Revolutionary Doctrine

    The doctrine that came to be known the world-over as Blitzkrieg, did not develop in a vacuum, nor was it some radical departure from Prussian-German military thought. In...

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  • Tring Bjnadnasidnpo Nusnasomo

    and everyone from J.C. Penney to Wal-Mart was ripping off Target's cheap-chic playbook. Now the charge is that Target is copying its archrival, and its executives...

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  • Rim Failure

    7 Marketing Lessons From RIM’s Failures February 11, 2012 by Alex Goldfayn26 You remember, don’t you? The emails magically appeared while you weren’t looking...

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  • Personal Relationships

    MASKING POOR COMMUNICATION By Clarence Saunders January 28, 2013 Interpersonal Communication Instructor Danielle Doud In my research, I came across an article written...

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  • Profile The Market

    PROFILE THE Market Question 1 What segmentation criteria did Sno use? What criteria did he not use? What may have been the impact on the success of Sno’s marketing...

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