Swot Analysis

One of the best ways to develop a picture of any company is with SWOT analysis- a look at a company’s strengths, weaknesses, opportunities, and threats. A SWOT analysis summarizes the key issues and the strategic capability of a business/organization that are most likely to impact on strategic development. It focuses on the internal and external environment of a business/organization, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment.   A SWOT analysis also allows you to balance your strengths and weaknesses and keep knowledge of where the business is headed and their customers’ needs.
Shopping has changed over the past decade.   People are looking for consumer benefits or incentive programs that offer customer satisfaction, selection and guarantees. As a single mother in today’s market, financial budgeting is the utmost when shopping for my family. I am always looking for a bargain. Dollar Tree Inc. operates a variety discount that provides household items, toys, seasonal items for the holidays, food, health products, and beauty aids, and books. Dollar Tree Inc. is a discounted retail store that has promised customers to keep all of their products priced at $1. Although their products are sold at a dollar, they believe in still providing value to their customers. This business uses the SWOT analysis to determine what is best for the business to do in order to compete or survive amongst the competition of other businesses such as, Family Dollar, 99 Cent Only, Wal Mart, Dollar General, and Walgreens. The following is the SWOT analysis that I have come up with for Dollar Tree Inc.:
  * Strengths- Dollar Tree stays true to their image and actually prices all their goods at a dollar.   All others competitors, even the “dollar stores”, have multiple levels of pricing, most of which are higher than $1. Customers know what to expect when they shop in Dollar Tree stores. They have promised their...