Swot Analysis

SWOT ANALYSIS: MCKNIGHT’S PUB                                                                         1

SWOT Analysis: McKnight’s Pub
Denise Cook
BUS/210: Foundations of Business
James Rosa
10 February 2013

SWOT ANALYSIS: MCKNIGHT’S PUB                                                                         2

    The business plan that was chosen to conduct a SWOT analysis of is McKnight’s Pub. McKnight’s Pub is an Irish bar, which is located in the heart of downtown Portland, Oregon, that provides a wide variety of spirits, from domestic and imported beers to hard alcohol with concentration on imports from Ireland. In addition, the pub offers a limited menu of light food and snacks and specialty items for holidays. McKnight’s Pub’s philosophy was to create an old world pub style atmosphere that attracted it high-end clientele and offered excellent customer service.
    The strengths of the company is that it has been in business for one hundred years and it is strategically located in one of the most outstanding downtown places in Portland in order to attract the middle-class and upper middle-class working public during lunch and after quitting time. The building itself is one of the oldest still standing in Portland and has an old world style to it. Another strength of the pub is that it purchases large quantities of alcohol from local and regional distributors such as Kitsap Distributors and Darian Beverages and most of the food comes from Portland Produce. McKnight’s Pub receives discounts when certain volumes are purchased and the pub seeks to maintain good relations with its distributors in order to insure high-quality products are delivered on time.
    The threats of this company are the drop in clientele due to the rise of microbreweries in the Portland area. Some of the closest threats to McKnight’s Pub in terms of location and quality are Columbia River Alehouse and Brewery, which is the largest threat because it has created an...