Swot Analysis


SWOT analysis is a powerful technique for understanding organizations Strength & Weakness and looking for the Opportunities & Threats it may face. Used in a business context it helps organization carve a sustainable niche in a market. This analysis is mainly based on an imaginary situation.

A little bit about Aarong

Established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewelers, jute workers, basket weavers, wood carvers, leather workers and more, Aarong embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nation’s handicraft industry on a world platform of appreciation and acknowledgement.

• Strength

Aarong is a very reputed organization. Currently capturing 68% of total handicraft market share in Bangladesh, they stand as the leading producers of local crafts. It is a local brand that is now spreading their territory by exporting their products outside of the country. Aarong maintained a good reputation for fine quality products. It has a strong management team who are continuously giving their best effort to continue their image a successful one. Another important fact, which makes them stand out from others, is that, Aarong has almost “Zero” production damage rate, which allows them to maintain a low cost. They are innovative and are always bring some new product in the market that meets customer requirement and expectations. The organization is a respected employer that values its workforce.

• Weakness

Aarong has a reputation for new product development and creativity. However, they remain vulnerable to the...