Strategic and Operational Plans

Performance with a Purpose: PepsiCo's Strategic and Operational Plans
Kendre Adams
MGT 521
October 9, 2014
Professor Eric McMath

Performance with a Purpose: PepsiCo's Strategic and Operational Plans

PepsiCo is a global food and beverage organization that strives to keep a diverse product portfolio. PepsiCo’s main competitors include The Coca Cola Company, Nabisco, Nestle, and Kellogg’s. In total, PepsiCo portfolio consists of 22 brands.   Strategic planning can be defined as a deliberate program of action that addresses the organizations strategic issues and it plays a critical role in ensuring long term growth in any business. The organization initiates in focusing on various strategic and operational plans that will drive growth and ensure success.
Every business starts with a mission and vision. A mission statement gives a synopsis on how they are going to accomplish the vision of the company. According to the company’s official website, PepsiCo’s mission statement is to be “the world’s premier consumer product company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity” (PepsiCo Inc., n.d.). Indra Nooyi refers to the organization’s mission statement as “Performance with Purpose” and this principle is closely related to its strategic path.
PepsiCo commands significant market share in every market in which it operates, both domestically and internationally. PepsiCo is among the world's largest consumer products companies. PepsiCo is concerned about the environment, speaking with truth and candor, and it is considered to be a good corporate citizen. Competition among emerging markets poses a threat to PepsiCo and its profitability. Currently, PepsiCo is addressing the issue by engaging in acquisitions and...