Report on Ashok Leyland


This industry project mainly focuses about the Indian automobile industry, automobile majors in India as “India lives in its rural villages” and is inherently interesting as it is massive and competitive.

Here point of concentration is followed by having detail information on “Ashok Leyland” (2nd largest commercial vehicle manufacturer in India) Company History, Ashok Leyland's Philosophy, Products of Ashok Leyland, and Competitors of Ashok Leyland. Focusing on Market penetration of Ashok Leyland in rural market to acquire new consumer base by making the products available to every interior of the country and increase its sales, to sustain growth by keeping some issues behind to get facts and figures of this report study.

At the end conclusion and recommendations have been specified so as to make the research work more meaningful and purposeful.

          History of Automobile Industry

The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers.

Embryonic automotive industry emerged in India in the 1940s. Mahindra and Mahindra was established by two brothers as a trading company in 1945, and began assembly of Jeep CJ-3A utility vehicles under license from Willys The company soon branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors.

Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately...