Mission, Visions, Goals

Mission, Vision, and Values
Briana Conner
University of Phoenix
February 24, 2009

A company’s mission, vision, and value statement is essential to the company’s future. Developing a mission, vision, and value is the foundation for long term success. If a mission and vision is recognized by all stakeholders and affects every hiring, strategic decision and communication; its effect can be magic. Developing a mission, vision, and values is a serious business. It takes time and commitment.   A vision is a realistic, credible, attractive future for an organization. It represents a company’s core values and purpose for its identity. It serves to provide inspiration and a sense of what needs to be done. A vision is not a strategy. A strategy is an outline of a plan embodying specific choices for achieving the vision. Core values and beliefs can relate to different constituents such as customers, employees, and shareholders, to the organization’s goals, to ethical conduct, or to the organization’s management and leadership philosophy.
The company that I chose to complete a strategic plan on was General Motors Corp.”General Motors Corp.   is the world’s largest auto maker and have been the annual global industry sales leader for 77 years. Founded in 1908, GM today employees about 266, 000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling.”(GM. Com)
      GM’s current   mission statements are as follows : “Drive improvements in market share, revenue, brands, people, responsiveness, and cost effectiveness through the implementation of global common metrics and best practice sharing.” GM’s value statement
      The GM vision is as follows: GM’s vision is to be the world leader in transportation products...