Management 499 Strategic Management: Mission, Vision and Stake Holders

MGT 499 Module 1 Case

David T. Fessler


Dr. Bari Courts

April 10, 2010

Strategic Management: Mission, Vision and Stake Holders

Is Wal-Mart's stated vision aligned with the needs of their stakeholders?
As I read through the website, I don’t find anything that exactly says “Wal-Mart’s mission or vision, however, I think that when the site talks about Wal-Mart’s purpose, they are talking about the vision of the company. Here is what it says their purpose is: Saving people money to help them live better was the goal that Sam Walton envisioned when he opened the doors to the first Wal-Mart. We know that price matters to our customers, whether they live in the United States, the United Kingdom, Argentina or Japan. That's why we offer the best quality merchandise at the lowest prices in all our stores, from school supplies, to household items and top quality groceries. We also look at savings that go beyond the prices you see in our stores. Saving money is a means to helping our customers live better. By offering the best possible prices on the products our customers need, we can help them afford something a little extra. Whether it's a grandmother who can buy her grandchildren a special gift because she saved money on her prescriptions, or a young family saving money to buy their first home, we see our mission come to life every day. Saving people money so they can live better is at the heart of everything we do, and these are just a few examples of the many ways we bring that mission to the community each and every day. Simply put, helping people live better is more than something we do, it’s who we are. So this set of statements is what defines what Wal-Mart is all about. It is what is at the core of their day to day business. Those are the reasons they do what they do or at least that is what the website says.
There are many interesting matters I learned about Wal-Mart while doing this paper that I wasn’t aware of. I have always watched on...