Introduction

Introduction:

Hyundai Motor Company is the South Korean multinational automaker which is headquartered in Seoul, South Korea. It was founded during the year of 1967 and it, along with Kia, together comprises the Hyundai Motor Group, which is the world's fastest growing automaker as on 2011.In 2008, Hyundai (without Kia) ranked as the eighth largest automaker. In 2010, Hyundai sold over 3.6 million vehicles worldwide. Also reports fourth largest car manufacturer across the globe.

Hyundai Motor India Limited is currently the second largest auto exporter in India. It is making India the global manufacturing base for small cars. Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu.Thus, in the following assignment we are going to critically analyze the structure of Hyundai and partner selection process and also the impacts of local factors.

Automotive Sector in China:

China today, is one of the most important automobile markets in Asia. From the beginning, China's automobile industry continues to grow rapidly. The automobile industry in China is composed of 120 vehicle manufacturers 9currently getting consolidated), employing nearly 2 million workers. In early days, there was a debate on whether automotive industry should be controlled by public enterprises or automotive industry should be restricted in the hand of private sectors. This debate has ended with the solution of joint venture. That is why today most of the Chinese automobile company runs in the hands of both public and private enterprises. FDI is also a major factor of the development of Chinese automotive industry. During the 1990s, China received more foreign investment than any other developing country as investors sought to reap some of the gains of China’s fast-growing economy. Much of this foreign investment in China was in the automobile industry. By 2001, more than 800 Chinese companies in vehicle-related industries (including component...
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