Coca-Cola Introduction

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca Cola, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, POWERADE, Minute Maid and Georgia Coffee. Globally, Coca-Cola is the giant of the beverage industry worldwide. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day.
• Sector: FMCG (Consumer Goods)
• Industry: Beverage - Soft Drinks
• Stock Symbol: KO
• Established: 1886
• Head Quarter: Atlanta, Georgia
• Ranking: 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta
• Company Associates: 92,400 worldwide (as of December 31, 2008)
• Operational Reach: 200+ countries
• Consumer Servings (per day): nearly 1.6 billion
• Beverage Variety: More than 3,000 products including diet and regular sparkling beverages, and still beverages such as 100 percent juices, juice drinks, waters, sports and energy drinks, teas and coffees and milk- and soy-based beverages.
Aspiration to be the most respected company in the world by:
Refreshing the world - every day, all day
We are invited into people's daily lives and are trusted to refresh their body, mind and spirit.

Being a truly Global Company
We are local and we are global, which makes us truly global and allows us to build unique relationships between people.
Leading with humble confidence
We are determined to make a difference to the world - for our consumers, customers, bottling partners and communities we serve.
To Refresh: The world in body, mind and spirit
To Inspire: Moments of optimism through brands and actions
To Create: Value and make a difference in everywhere
Coca Cola came to Pakistan in 1953 under the insignia of Coca Cola Beverages Pakistan Limited...