International Business

International Business Culminating

TABLE OF CONTENTS

TOPIC PAGE

Introduction.……………………………………………………………………………….3

Background Information……………………………………….………………………..3-4

Political Information………………………………………………………………………5

Legal Information…………………………..…………………………………………...6-7

Economic Information………………………………………………………………….....?

Cultural Information……. ………………………………………………………………...?

International Information…….………………………………………………………...….?

Global Impacts…... ……………………………………………………………………….?

Trading Product Advantages……………………………………………………...…...…..?

Recommendations and Conclusion………...……………………………………….....…..?

Bibliography……………………………………………………………………………….?

Introduction:

Germany is a one of the most powerful countries and has huge economic influence on the world.   If a company can make it in Germany it will have huge economic success.   In this report we will highlight Germany and discuss if a Canadian company Leon’s will succeed if they expand to Germany.   We will highlight every aspect that can effect a company entering Germany that could make it or break it.

Background Information:

The background information gives our investor Leon’s the starting point with which to study Germany.   The flag of Germany (seen in the title page and below) is a         tricolour consisting of three equal horizontal bands displaying the national colours of Germany, black, red and gold.   The colours of the flags were to represent German freedom and unity after WWII.   Germany is located in Central Germany bordering 9 different countries. Germany’s territory was divided up after WWII and got its shape that it has today but when the Berlin Wall was put up and Germany was divided up into two countries, East and West Germany they had to redraw Germany’s map (as seen to the right).   When Germany was reunited and the Berlin Wall was taken down and Germany was made into one country again they went back to the drawing board and drew the map of Germany we...