Hp Final Report

Strategic Management
GUC-MBA Program

Bill Hewlett & Dave Packard
(HP) Company


Presented by:

Hala Osama
Mai Ghorab
Manar Genedy

Presented to:

Prof. Thomas Diefenbach

December 12th, 2010


Executive Summary
  1. Introduction (background, strategic problem, outlook)
  2. Contextual environment
  3. Transactional environment
  4. Organizational competencies
  5. Strategy formulation, strategic options
  6. Recommendations
  7. Conclusion


HP was founded in 1939 by classmates Bill Hewlett and Dave Packard.
HP Company is an American multinational information technology corporation headquartered in Palo Alto, California, USA. HP is one of the world’s largest information technology companies and operates in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products. HP markets its products to households, small to medium size businesses and enterprises both directly, via online distribution, consumer-electronics and office-supply retailers, software partners and major technology vendors.
Palm, Inc. is a leading mobile products company, creating instinctive yet powerful mobile products that enable people to better manage their lives on the go. The company’s products for consumers, mobile professionals and businesses include Palm smartphones and handheld computers, as well as software, services and accessories.
Enter HP: a company with an historic interest in mobile computing, tons of technical know-how, knowledge of design, a massive distribution infrastructure, lots of money, a strong brand, established relationships with both corporate technology buyers and consumers, and a marketing budget to push new...