Digi Marketing Strategy And Implementation Marketing Essay
Published: 23, March 2015
Marketing today is not a function; it is a way of doing business. Marketing is not a new advertising campaign. Marketing has to be all-pervasive, part of everyone's job description, from the receptionist to the board of directors. Its job is not to fool the customer nor to falsify the company's image. It is to integrate the customer into the design of the product and to design a systematic process for interaction that will create substance in the relationship.
Definition of the topic
Marketing touches every aspect of our walking lives, from our very birth to our death. What is important to remember is that marketing is dynamic and not static. Organizations, whether for profit or not-for-profit, they're still must be able to adapt their marketing to changing internal and external environmental factor. Organization that remain static in their marketing thinking are prone to failure, especially within hypercompetitive environments example global markets and e-business. From whatever angle we look, the action of marketing takes place in everywhere. It is all around us, is just whether we see it or comprehend it. As we shall see, marketing is above all dependent upon people - whether that is the person who designs and creates the product,those involved in the manufacture of the product ,the marketer, the wholesaler, the distributor, the retailer or the customers. All influence the marketing of the product or service, and ultimately itls success or failure. Marketing is the distinguishing, the unique function of the business. Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from customers. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. Marketing as a management...