Club It

Club IT
Hector Marquez
BIS 219 Business Information Systems
March 1, 2010
Patrick Clair
Club IT
Club IT’s has a variety of music anywhere from hip-hop to top 40s hits. It would be appropriate to say that Ruben and Lisa clientele ages range from early 20s to late 40s. Basically anybody who enjoys fresh sounds of a live band, live DJ’s, inexpensive appetizers, short orders, and easy accessible bar stations. Club IT is the place to be because of the cheap beverages, food prices, 600 square feet of dance floor and an easy environment to meet and greet new and old friends.
Another competitive advantage is the differential strategy. This strategy is anything from differentiating products or services from other competitor’s products or services at a lower cost (Rainer & Turban, 2008). Rooms To Go, for example, differentiated its services by offering multiple furniture sets to customers who do not want to spend hours picking and choosing single pieces of furniture to for each room. They simple go online or in to a store and choose what furniture set will fit their lifestyle.
The last and most important competitive advantage is the customer-orientation strategy. The customer-orientation strategy makes or breaks an organization. Customer satisfaction is the key to a business because if the customer is satisfied then he or she will returnwith more business. This strategy concentrates on making customers feel like royalty (Rainer & Turban, 2008). Using the Worldwide Web helps organization connect to customers on a personal basis by sending emails with discounts, gift certificates and any other promotions.
Implementing these five competitive advantages to Club IT’s organization can keep business coming. Club IT’s can use all of these strategies to the fullest by offering one free drink with any order of an appetizer or short order meal during certain times of the night. This competitive advantage will sell more appetizers or short order meals and...