Visual Design and Memorabilia

Taylor Dukes

Personal Memory and The Importance of Visual Imagery

When remembering past events, context clues are usually present and are the tour guides through which memories can be recaptured. According to These context clues can come in the form of a variety of different properties, such as vision, hearing, smell, taste, emotion, narrative and language (Rubin 79). These components are what help individuals recollect on personal events that have shaped and molded their lives. While each and every property plays a key role in remembering the past, visual imagery stands out among the rest and is therefore noted as a very reliant context clue when it comes to correctly retrieving memories.
Personal memory involves recollections of that individual’s past by using multimodal systems. Individual senses, emotions, language, and narratives all have a role in the memory process. Each of these components were put to the test in an experiment performed at Duke University where a random group of individuals were asked to recall thirty events and rate the strength or accuracy of each one, and then later were asked to rate their memories on a scale of vividness of visual and auditory imagery, emotions felt, and narrative coherency (Rubin 81). After averaging and analyzing the results, the memories with the greatest strength of “believed accuracy” were also the memories that were mostly visual, showing a strong correlation between the two.  
Visual imagery is deemed as an important component in respect to memory because of the likelihood that the event is accurately depicted by the visual context clues. When one sees oneself in a picture of a past event, he can remember more precisely the details of that event more so than if someone asked him to recollect the event without a visual medium (Burns 71). This shows the great affect vision has on encompassing a person to not only remembered the past but to also relive it.   This is because the imagery...