Tu100 Tma 03 Rfid Tag

During 2012 Summer Olympic Games in London, confectionary company Cadbury provided tour of its chocolate-making history that included RFID enabled social-media sharing.   Cadbury House is held in Hyde Park and visitors could share their experience with friends on Facebook via radio frequency identification (RFID) activation points. RFID tags consist of a small microchip and a radio antenna. The microchip contains a tiny amount of processing capacity and equally small amount of memory usually just enough to contain a unique identity number.
Cadbury used a hands-free passive ultrahigh-frequency (UHF) RFID system created by Dwinq. This system differs from other RFID-enabled social-media technologies by the fact that it allows users to share photos and update their Facebook page without having to tap a card against a reader.
So, the visitors in Cadbury House were offered an ID badge with EPC Gen2 passive UHF RFID tag. Using this badge guests’ could link their badge’s ID number with their Facebook account. When it was done, they only needed to place the badge next to reader ‘’check in spot’’ once they were entering the exhibition. The reader emits a low-powered radio signal that activates the chip in the tag. The chip then returns a very weak radio signal containing the data held in the memory, which is received by the reader.
The individuals were going to specific areas in the Cadbury House with readers installed. They capture from badge a tag’s unique ID number.   When Dwinq’s social-media platform gets information from tag it's determinates where ID is located, then it links badge ID with that user’s Facebook account and updates a profile with picture just taken.
Also, in Cadbury House roving photographers carrying the UHF handheld reader were available for the guests who wanted to share their picture. For the ones who wanted it, a reporter was placing the reader near badge and when ID was captured the data was transmitted to Dwinq’s social-media platform...