Software Products Global Market Analytics 2016

Software Products Global Market Analytics 2016 Released By The Business Research Company.

The Software Products Market Analytics Report provides strategists, marketers and senior management with the critical information they need to assess the global Software Products and compare it with other markets and across geographies.

Software product companies develop, market and distribute software products for commercial and personal use. Products are usually sold in the form of licenses to use the software for a specified period or permanently. The license generally entitles the buyer to receive updates of the programs.

The chart below gives the global market value comparison for 2015 between the software products market and other major segments such as IT services telecom and computer hardware.

Mergers and Acquisitions
The number of mergers and acquisitions in the software products industry is increasing. Large companies are acquiring small companies to increase their product and service offerings. High-performance cloud computing businesses and enterprise software vendors are the main acquisition targets for software product companies. For example, IBM Corporation recently acquired SPSS Statistics, Cognos Inc., SoftLayer Technologies Inc. and Varicent Software Inc.
Top Software Service Providers Moving to the Mid-Market
Top software vendors such as Oracle and SAP have been attempting to penetrate the middle market, to expand their client base and increase overall revenues. These companies have begun offering scaled-down, pre-configured versions of their applications. They are pursuing new distribution channels to sell and distribute their software products and are also acquiring mid-market software companies to increase their market shares and revenues. For example, SAP acquired Business One software to...