Global Marketing and Trades

Global Marketing and Trade

Demetrius Dority

Introduction to Business Enterprise 1008


Dr. Betty Works

Global Marketing and Trade

Bill Nickels   Jim Mc Hugh

Susan Mc Hugh

Bill Nickels University of Maryland Park

Jim Mc Hugh Linwood University

Susan Mc Hugh University of Missouri


(2010-1986) Bill Nickels, Jim Mc Hugh, Susan McHugh pg.75

Sociocultural, Economic financial, Legal, and Environmental forces are all challenges to Global Trade.

(2010-1986) Bill Nickels, Jim Mc Hugh, Susan Mc Hugh pg.66

The key strategies include licensing, exporting, franchising, contract manufacturing and international joint ventures.

                                                      Global Marketing   and Trades
Different strategies are used to reach the global markets. The forces are sociocultral economic,

financial, legal, regulatory, and physical and environmental forces. Many advantages

and disadvantages of outsourcing. Many strategies are used in reaching global markets. The

main strategies are licensing,

exporting, franchising, contract manufacturing, foreign subsidiaries and foreign direct

investment.   In licensing the right to manufacture and use a company’s trademark come into play

      When selling products to another company, this is known as exporting. Franchising sells the

right to distribute a licensed idea, business name or product in a particular territory. Adapting to

a countries preferences is also key in franchising. When a company produces private-label goods

and another company attaches it’s own brand name to it, this is known as contract

manufacturing.   Joint ventures allow companies to join in and undertake large projects.   With

strategic alliances, companies build competitive market advantages. For a company to maintain

complete control over the technology and expertise they possess, subsidiaries are especially key

when buying...