Role of Advertising and Public Relation in the Marketing Mix


Corporate Communication



-The Role of advertising and public relation in the marketing mix and communication strategy of an organisation.

                              Table of Contents

  1. Introduction
  2. Marketing Mix
  3.   The Role of Advertising

      4.1 Purpose
      4.2 Target audience
      4.3 Geographic Area
      4.4 Medium

  4. The Role of Public Relation
  5. Communication Strategy
  6. Conclusions
  7. References

  1. Introduction

An organisation may be defined as “ Social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis’.

Every organisation has a management structure that determines the relationships between functions and positions and subdivides and delegates roles, responsibilities, and authority to carry out defined tasks.

However and organisation can be a close or an open sytem.

As an open system an organisation may have an effect as well as be affected by its environment.

There is two types of environments:

  * External   :   are situations or events that occur outside the organisation and can have a positive or negative effect.

  * Internal :   is about everything that happens inside the organisation among employees, staff managers etc and my have either a positive or negative effect in the running of the organisation.

An organisation to maintain it’s relationship with it’s external environment use marketing communication toos, which give to the organisation the opportunity to inform the market about their product.

To well explain it, the following paper will focus on the role of advertising, public relation in the marketing mix and also the communication strategy of an organisation.

2. Marketing Mix

There are many business/communication tools used by an organisation to attract new customers and to keep the old ones.

One of...