Principles of Questionnaire Design

Questionnaires are paper- and- pencil instruments designed to gather data from individuals about knowledge, attitudes, beliefs, and feelings. (Haber and Wood 2006). Linking theory to practice, our group made up of four members spent time investigating everything to do with the principles of questionnaire designs. This essay explores the various stages in designing a questionnaire.

The first stage in designing a questionnaire is to ensure that it is an appropriate method for collecting the survey. (Rees C. 2003).
Critical thinking was paramount in determining the type of research question to use for structuring the questionnaire, which was a survey tool used by the group in the collection of data from participants who were students.
The research topic for our questionnaire was, how students at Middlesex University travel to campus and if they will be willing to make changes. This topic was derived by the group who worked as a team. The type of research used was quantitative. Quantitative research encompasses the study of research questions and/ hypotheses that describe phenomena, test relationships, assess differences, and seek to explain cause and effect interactions between variables and tests for intervention effectiveness. The numeric data in quantitative studies are summarized and analyzed using statistics.
(Haber and Wood 2006).

Rees C (2002) outlines basic principles in designing questionnaires. Incorporating these principles meant the questionnaire had to be concise and unambiguous. The questionnaire used by my group for piloting was brief and clear. It was clear of jargons and easy to understand. Burns and Grove argued that ‘’clear’’ instructions are difficult to construct and usually require several attempts, and each pilot should be tested on naïve subjects who are willing and able to express their reactions to the instructions.
Questions were straight forward and not double. There were no negatives, as...