Proctor & Gamble Company

In a highly competitive industry where continuous product innovation, the availability of a wide range of products and a strong brand name are mandatory, strategic management has become a dominant factor of success in today’s globalized businesses. It became impossible to find a surviving business that lacks the availability of corporate and business level strategies that provide the business with guidance on achieving its objectives. In fact, a successfully implemented strategy is playing an important role in helping firms survive fierce competition and gaining a competitive edge in the market.
This paper attempts to analyze the current strategic orientation of Proctor & Gamble. We will be conducting this strategic audit using various tools and techniques such as: PEST, Porter’s 5+1 forces, SWOT and others. Moreover, by performing our analyses, we will be providing recommendations for allowing the company to maintain a sustainable competitive position in the future.
Company’s background
The 177 year old leading company of household products in the United States, Procter & Gamble, was founded in 1837 by William Procter and James Gamble and was incorporated in Ohio in 1905. William Procter, who arrived from England, was a candle maker in Cincinnati while James Gamble, arriving from Ireland was a soap maker. They became business partners by forming a joint venture on October 31, 1837 that founded Procter & Gamble with an initial asset base of $7,192.24.
Proctor and Gamble is a product driven business, its core business is to provide branded consumer packaged goods characterized with superior quality and value to improve the lives of consumers around the world. According to the SEC Filings industry classifications, the company is operating in the Consumers Goods (Non-cyclical) sector, and within the Personal & Household Products industry. Brands offered fall in six main categories: laundry and cleaning (detergents), paper goods (toilet paper),...