Power

Name of Course: Sports, Entertainment, & Recreation Marketing Level of Course: Academic Prerequisites: Advertising & Sales or Retail Marketing Grades Levels Offered to: 10 through 12 Course Number: 673 Number of Credits: 5 Length: Thirty Six Week curriculum / 180 days Purpose: This course is designed for the student who plans to pursue a college degree in Sports, Entertainment, or Recreation Marketing OR for the student who seeks employment (i.e. summer employment) or career preparation in some aspect of the sports/entertainment/recreation industry. Major emphasis of the course will be in the following areas: Marketing concepts –taught through the marketing of a professional sports team (Fantasy Football projects), concession, security, contracts and negotiations, market research, the importance of Sports/Entertainment and Recreation to our economy, media and promotion, public relations, sponsorships, event management, licensing and legal issues, ethics, and executing the operation of an event or simulation. This curriculum prepares students for viable marketing-related jobs following graduation from high school. Participation in DECA is strongly suggested in this course. * Method of Instruction: The Sports, Ent. & Rec. Marketing (SERM) course will provide students with knowledge of entry level as well as indepth marketing skills and introduce various technology used in the sports and entertainment field. Through participation in problem solving activities, lecture & discussion, and computer simulation the students will gain valuable sports and entertainment marketing knowledge. There will be a clear connection made between the material taught in the SER Marketing classes and real world principles. In order to solve real life problems students will take part in role playing activities that parallel actual situations that could occur in the sports, entertainment, or recreation fields. These will also parallel DECA competitive events as the course will help to...