Organizational Communication Analysis Part Four
- Submitted by: bnw782416
- Views: 269
- Category: Other
- Date Submitted: 01/24/2015 10:48 AM
- Pages: 6
- Report this Essay
Organizational Communication Analysis Part Four
When a company decides to merge it can be a difficult and confusing time for the public and employees. The media can bring added tension to the situation and make or break a merger. The influence of the media can cause unwanted attention to the company and turn away investors, clientele, and provide an unhealthy atmosphere for employees. Baderman Island Hotel and Resort has researched mergers similar to the company’s and found ways to better deal with the press. In addition, the resort has hired a public relations firm to help with questions and concerns and pulling together a thoughtful media strategy.
Media and Public Integrity
The Baderman Island Hotel and Resort would prefer the media to only know the basics of the merger and not to divulge sensitive information. In fall 1999, the Hilton Corporation decided to acquire Promus Hotel Corporation for 3 billion dollars (Peltz, 1999). The media only reported out the facts and highlighted how the acquisition would benefit the Hilton Hotel Corporation. When researching the merger there were no negative comments or media bashing. The press finally started to view Hilton Hotels as competition for brands such as Marriott Hotels. The Baderman Island Hotel and Resort wants the media to handle the merger or reorganization in the same manner as the Hilton Hotel Corporation acquisition.
Public persona is critical to the success of the merger and therefore is high priority. To preserve the resorts public integrity the board should consider marketing campaigns that highlight change but in a good way. The advertisements should show the resort changing for the better and still providing excellent customer service and a fun, relaxing place to vacation. In addition, the resort can have the employees document the merger and posting it on social networks. The public will follow the process and be able to make comments. This allows the public to be a part of the process and for...
When a company decides to merge it can be a difficult and confusing time for the public and employees. The media can bring added tension to the situation and make or break a merger. The influence of the media can cause unwanted attention to the company and turn away investors, clientele, and provide an unhealthy atmosphere for employees. Baderman Island Hotel and Resort has researched mergers similar to the company’s and found ways to better deal with the press. In addition, the resort has hired a public relations firm to help with questions and concerns and pulling together a thoughtful media strategy.
Media and Public Integrity
The Baderman Island Hotel and Resort would prefer the media to only know the basics of the merger and not to divulge sensitive information. In fall 1999, the Hilton Corporation decided to acquire Promus Hotel Corporation for 3 billion dollars (Peltz, 1999). The media only reported out the facts and highlighted how the acquisition would benefit the Hilton Hotel Corporation. When researching the merger there were no negative comments or media bashing. The press finally started to view Hilton Hotels as competition for brands such as Marriott Hotels. The Baderman Island Hotel and Resort wants the media to handle the merger or reorganization in the same manner as the Hilton Hotel Corporation acquisition.
Public persona is critical to the success of the merger and therefore is high priority. To preserve the resorts public integrity the board should consider marketing campaigns that highlight change but in a good way. The advertisements should show the resort changing for the better and still providing excellent customer service and a fun, relaxing place to vacation. In addition, the resort can have the employees document the merger and posting it on social networks. The public will follow the process and be able to make comments. This allows the public to be a part of the process and for...