Business Analysis Part I

Business Analysis: Part I
My responsibility as a mutual fund manager is to advise my clients on how and where to invest their money.   I have considered making an investment in FedEx Corporation, using my skills as a mutual fund manager will determine whether I should or should not invest in this company.   To get my research started, I will conduct a SWOT analysis, identify the internal and external stakeholders, describe their wants and needs, explain how their wants and needs are being fulfilled, if not, how will the company fix the problem.   Finally, I will chose the most relevant factors of the SWOT analysis and make my decision on whether or not I should invest.    
Company Overview
Fredrick W. Smith founded FedEx and began operations on April 17, 1973, in Memphis, Tennessee.   FedEx is the world’s leading express transportation company, providing fast and reliable delivery around the world.   FedEx provides access to a growing global marketplace through a network of supply chain, transportation, business and related information services.   FedEx employs over 280,000 employees worldwide serve more than 220 countries and territories across the globe with a fleet of 669 aircraft, more than 75,000 vehicles to deliver more than 6.5 million packages per day (FedEx, 2012).  
SWOT Analysis
The purpose of a SWOT analysis is to create an overview of a company’s strategic situation.   The analysis identifies the company’s internal strengths and weaknesses and the environmental opportunities and threats a company face.   Listed below is an overview of FedEx’s strengths, weaknesses, opportunities, and threats.

• Customer Service
• Brand Name
• People First
• First company in overnight delivery
• Guaranteed delivery
• Centralized hubs (locally and globally)
According to Quality Assurance Solutions, FedEx’s major strength is their slogan and the message that it conveys to the consumer (People-Service-Profit).
• Expensive...