Multinational Corporation Based Outside Africa Have to Become More Socially Aware When Doing Business in Sub-Saharan Africa

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*“Multinational Corporations based outside Africa have to become more ‘socially aware’ when doing business in sub-Saharan Africa*”.
“From the very beginning of critical thought, we find the distinction between topics susceptible of certain knowledge and topics about which uncertain opinions are available. The dawn of this distinction, explicitly entertained, is the dawn of modern mentality. It introduces criticism.”
    Sub-Saharan Africa comprises of 46 countries with around 700 million inhabitants (The World Bank, 2008). The economic, political, climatic & environmental diversity makes this region one of the most difficult to understand & strategize. When MNC’s started to set their foot here, they faced many backlashes from their host countries citing it as external socio-political interest, inconsistent with their domestic interests and foresaw it as dependency on foreign economies. It was perceived as exploitive rather than developmental. But with passing time and special effort from the MNC’s the perception changed. The Exxon, Chevron & Petronas in partnership with World Bank & the respective governments made the Chad-Cameroon Pipeline, one of the most famous CSR projects in the region and people are still reaping the benefits (Groch, 2008). “An enabling policy environment that fosters private investment should be put in place” were the words (The World Bank, 1989), as MNC’s had to operate in culturally pluralistic society. For fostering the relationship, MNC’s had to make ethics an integral part of the management decisions & policies.
Every sub-Saharan African country has a different problem which needed to be addressed but MNC’s started with targeting the most common problems first like poverty, illiteracy & health with notable projects started by the likes of ExxonMobil in Angola -‘Africa Health’ & ‘Educating Women and Girls Program’; Marathon Oil’s ‘Bioko Island Malaria Prevention’ & Shell’s ‘Eni’s...