Motorola, Inc.

Motorola, Inc.
1.     Describe the salient opportunities and threats that exist in Motorola's external environment.
In 1928 the Galvin Manufacturing Corporation known as Motorola started in Chicago,
Illinois with its first product.   Over the years, Motorola has produced many successful products! One of their first known opportunities is when Joseph and Paul Galvin incorporated Galvin Manufacturing after acquiring battery eliminator operations. Motorola has many opportunities as well as threats that exist in their external environment.   In 1930 the company introduced and expanded its business by introducing the first successful car radios, which were sold to car distributors and dealers. Galvin Manufacturing later named the company Motorola.   The founder of Galvin Manufacturing Company, Paul V. Galvin formed the brand name Motorola for the car radio linking "motor" (for motorcar) with "ola" (which implied sound) (Hitt, 2011).
In 1940 the company introduced the two-way communication devices the handie-talkie and the hand held SCR536 am radio making it the first in the world.   They also produced defense electronics, cellular infrastructure equipment and mobile phone manufacturing. In the same year, the company built its research and development program with Dan Noble, a pioneer in FM radio and semiconductor technologies joined the company as director of research (Wikipedia, 2011).
2. Describe the company's most prominent strengths and weaknesses.
Motorola strengths is in the brand name in the telecommunication market, mobile communication technology, a leader in making cellular telephones, paging devices, automotive semi-conductors, and microchips used to operate other devices. Although the company has experienced several frays, Motorola seize the opportunity to expand in the Japanese market. In 1980 Motorola was seen as an emerging U.S. Telecommunications Company for cellular phones and pagers.   The Japanese offered products at below cost forcing Motorola...