What are Cultural Values? Webster’s Dictionary says...
• cul·ture (klchr) n.
– The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. – These patterns, traits, and products considered as the expression of a particular community, period, class, or population: Edwardian culture; Japanese culture; the culture of poverty. – The predominating attitudes and behavior that characterize the functioning of a group or organization.

• values n.
– beliefs of a person or social group in which they have an emotional investment (either for or against something); "he has very conservatives values"

What are Cultural Values? Sarah Jain says...
According to Professor Sarah Jain of the Cultural and Social Anthropology...
“Culture is the complex and elaborate system of meaning and behavior that defines the way of life for a group or society.”

How Cultural Values Relate to Product Design
According to Designer Adam Monister...
• “...the values of our society to frame messages that in turn sell products, services, and ideas... reinterpreting the dominant trends in order to put a positive spin on what we do.” • “...designers are responsible for making meaningful ideas accessible, understandable, and valuable.”

Cultural Values: America vs. Japan vs. Europe
• freedom
• equality • individuality • work hard, play hard = success • the sky is the limit • freedom • mobility • safety • competition • efficiency

EUROPEAN VALUES: • Appreciation for aesthetics • intellectualism • socialism • tradition • Leisure • Sensuality • Family and friendship

• obligation to the group • behaving according to status • harmony • effort • self-improvement • self-criticism • collectivism

How cultural values manifest itself in products
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