Mgmt 521

Creating a Plan for Positive Influence
University of Phoenix
LDR 531
Sylvester Fadal
June 08, 2010
Creating a Plan for Positive Influence

There are different types of attitudes: emotions, personalities, and values in your collaboration, and how each influences your behavior. We will show everyone a plan of how to deal with this area. Attitudes are evaluative statements either favorable or unfavorable concerning objects, people, or events. When someone says, “I like my job or I hate my job,” they are expressing their attitude about work. The main components of attitude could be defined into different components. The behavioral component of an attitude refers to an intention to behave in a certain way toward someone or something. To continue our example, I might choose to avoid Jon because of my feelings about him. Behavior is helpful in understanding their complexity and the potential relationship. Between attitudes and behavior, keep in mind that these components are closely related. In particular, in many ways cognition and affect are inseparable.
Research has generally concluded that people seek consistency among their attitudes between their attitudes and their behavior. This means that individuals seek to reconcile divergent attitudes and align their attitudes and behavior so they appear rational and consistent. When there is an inconsistency, forces are initiate to return the individual to an equilibrium state in which attitudes and behavior are again consistent; this can be done by altering either the attitudes or the behavior, or by developing a rationalization for the discrepancy (75). During the late 1950s, Leon Festinger proposed the theory of cognitive dissonance. This theory sought to explain the linkage between attitudes and behavior. Dissonance means inconsistency. Cognitive dissonance refers to any incompatibility that an individual might perceive between two or more attitudes, or between behavior and attitudes.
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