Marketing

A Defining Marketing Paper
Kristin Moeller
MKT/421
Denise Levith
November 6, 2011

Abstract
A number of people would define marketing as simply the selling or advertising of a product or service. However, marketing is a much more complex concept. This paper intends to personally and professionally define marketing as well as discussing the importance of marketing in an organizations success.
Personal Definition
My personal definition of marketing would be the idea or concept to increase a product, service, or individual’s performance or profitability to an organization.
Professional Definition
The American Marketing Association (AMA) defines marketing as “an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2011)
Perreault, Cannon, and McCarthy define marketing as “the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” (Perreault, et al., 2011. p. 6)
Importance of Marketing
Marketing plays a pivotal role in an organizations success. Looking at these definition shows different aspects in which marketing is important.   Concepts in marketing help show what consumer or clients need and require without gaining this knowledge an organization may suffer losses in a specific product or service. The success of a marketing plan enables a view of what consumers demand and meets that need so well that the product almost sells itself (Perreault, 2011). To procure a successful marketing campaign, an organization must build the marketing relationship around the consumers, not the product.
Business World Examples
An organization may exhibit a slogan or tagline that can easily be associated with the organization or product as a part...
  • Intel Knows Best? a Major Marketing Mistake
    Intel Inside' logo stamped on the front. This "push" marketing strategy of Intel totally dominated the market, thus forcing the Pentium chip to the forefront of the...
  • Computers And Marketing
    bases is not always an easy task. This process involves a careful market analysis, product marketing and consumer base testing. The Internet is a ready base of...
  • The Philippines And The World Market
    country. As a result, the Philippines became almost entirely dependent upon United States markets. Thus, America has had a strong influence on not only the economy...
  • Crime And The Black Market In Modern Day China
    year in China. A pedigree dog could go for as much as $4500 on the black market in China, and it is becoming increasingly common to find "dog - pushers" in the back...
  • Chaos In The Currency Markets : Currency Crisis Of The Ems
    both have abilities to influence exchange rates. Like other financial markets, foreign exchange markets react to any news that may have a future effect. Speculators...