Marketing: Kudler Fine Foods

Marketing: Kudler Fine Foods
Karinna Kruse
December 20, 2010
Ken Zula

Marketing Plan for Kudler Fine Foods
Kudler Fine Foods is a well-established organization founded by Kathy Kudler, a successful businesswoman who accomplished her dream by opening a gourmet store. In few years, Kudler Fine Foods opened two more stores in San Diego metropolitan area. Kudler Fine Foods is a unique organization that offers the finest gourmet products in its modern designed departments (e.g. bakery, meat, cheese and dairy, produce, wine) as well as professional advice from hired chefs and wine stewards. Furthermore, the organization offers attractive cooking and wine appreciation classes to attracting and educating the customers (University of Phoenix, 2010). The organization`s ambitious goal is to explore the new resources by offering new products to its customers, along with targeting new segment of customers. Furthermore, Kudler Fine Foods intents to offering increase its catering services. Kathy Kudler has offer catering services upon the customers` request, and they were proven to be a successful service. Kathy Kudler managed to keep the cost down by handling all the aspects of the catering (e.g. delivery, set-up, clean-up, using the received tips to cover the travel expenses), and the profit margin is 25% higher than the profit margin for the same products sold in the stores (University of Phoenix, 2010).   The organization uses survey to monitoring the customer satisfaction, and the results were conclusive enough to determining corrective actions. However, for more adequate results, the corporate management needed to create a marketing plan that will cover all the aspects of new intended business of catering service.
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing affects...