Language Analysis


In the news article, Materialistic, Narcissistic, Unrealistic: Child Beauty Pageants’ a Disgrace, which was published in the Avonlea Scrutineer on the second of February this year, the writer J.Rodd critiques the major issues of beauty pageants for young children. In a mostly reasonable and calm tone, J.Rodd contends that Child Beauty Pageants a disgrace. J.Rodd’s status as the columnist of Avonlea Scrutineer, presents her views on young children entering beauty pageant contests in a well-mannered and reasonable tone, which allows for Rodd’s target audience, which are the parents of these young children, to agree on her judgement of this issue. Her argument is further endorsed by the two separate images of cartoon characters dressed as princesses with a strong statement which leaves the readers feeling sympathy.

In order to give the readers an idea about the article, Rodd opened the article with a rhetorical question which straightaway gives readers an idea that this article has something to do with either body image or beauty itself. The phrase “important truth” was used in such a way to brighten the awareness of the self-evident truth behind “We’re all beautiful in our own special way” saying that most people go by. Rodd claims that it is a truth we would do well to remember in an era increasingly obsessed with glitz and glamour. It positions the reader to view the writer as someone who knows a lot about the changing era that most individuals are living with at this point of time. Rodd gives an example of how the young children were judged, “children were judged on looks, poise, confidence, and talent” This leaves readers in disgrace as it is terrible to imagine little children being judged upon their looks and figures at such a young age. This can also lower some of their self-esteem. However, words and phrases like “masquerade” and “miniature adults” develops...