Kudler Fine Foods Simulation

Kudler Fine Foods
    Kudler Fine Foods is a fashionable specialty food store located in sunny San Diego, California. There are three sites as of now La Jolla, Del Mar and Encinitas California. Each location is supplied with the finest of domestic and imported items. Each location is stocked with fresh bakery products, fruits and vegetables, deli, meats and seafood and a dairy department. Kudler’s unlocked the doors to the first store in 1998. In 2000, and opened a store with a third store coming online in 2003 (Kudler Virtual Organization, 2006).

      Kudler’s has gone through some important development and would like to expand their current services, efficiency and elevate the buyers purchase cycle. The objective is to enhance customer allegiance   and productivity.

    Achieving these objectives, the marketing area has cultivated three marketing plans that increase sales and in addition reduce costs. Kudler plans to increase profits by having parties to demonstrate ways to fix specialties items. To increase involvement at these parties, the customers will be part of a drawing to win expensive awards (Kudler Virtual Organization, 2006).  
    Kudler will promote outings and increase faithfulness by establishing a rewards program. This marketing plan will follow the consumer’s purchasing pattern and permit Kudler to be directed at precise demographic. Currently Kudler’s foods have a method to track sales but want to improve the system to follow the demographic data of each customer. To aid with this plan, supervision is expanding developmental training and developing programs that make the customer service training program more efficient.
    Going forward, Kudler Fine Foods will augment the customer loyalty program by presenting high margin services, leveraging the enhanced knowledge of the consumer base buying patterns, and allowing for more capable functioning. Kudlers will achieve this with the vendors of their food and beverage products. By...