Kfc Restaurants

Ya Dig

Kentucky Fried Chicken is a global chain of chicken restaurants. Over a billion of Colonel’s “finger lickin’ good” chicken dinners are served annually and not just in the US, but in more than 80 countries and territories around the world (2008)! Now over 50 years old, this chain of fast food restaurants has had a lot of success. No doubt that marketing has been a big part of its success. KFC has used its marketing mix concept differently in order to satisfy its diverse customer market, therefore how KFC manages the implementation of the four p’s of their marketing mix differ among the US, Australia, Japan and Mexico, just to name a few.

*countries with KFC restaurants: http://upload.wikimedia.org/wikipedia/commons/thumb/0/03/KFC_world_map1.png/400px-

Going back in time, KFC’s history is inspiring. It was in 1930 when Harland Sanders opened his small restaurant, “Sanders Court & Café”, in Corbin, Kentucky (2011). In the nine years that followed, his restaurant expanded to 142 seats, Harland became Colonel Sanders for his contribution to the state’s cuisine, his restaurant was listed in “Adventures in Good Eating”, and then destroyed by a fire and was rebuilt (2011). It was in 1940 when he came up with the famous original recipe and in 1952 he began traveling and cooking for restaurant owners and employees and succeeds in awarding Pete Harman of Salt Lake City with the first KFC franchise later that same year (2011). Five years later, Kentucky Fried Chicken begins to sell in buckets and by 1960, 400 franchise units exist throughout the US and Canada (2011).   By 1979, 2.7 billion piece of chicken is being cooked by approximately 6,000 KFC restaurants worldwide (2011)! Colonel Sanders, KFC founder and the second most recognizable celebrity of ’76 dies in December 1980 from leukemia (2011).
KFC has been determined to provide quality and value to their customers. It has worked hard from the beginning to satisfy its customers and to make a branding...