Product Strategic

Products Strategies
The current strategy for KFC Malaysia of the product strategy varies; they have used many strategies in order to perform well in the market. Below are some of their current strategies.
Their current value added of their product is collaboration with hotlink, that when customer receives a sms from hotlink, they can go redeem the product of discounted food from KFC Malaysia outlet. Another value added of their products is free gifts, drinks upgrade to bigger portion.
Multi product is scope of KFC malaysia’s product. They are do some research and make sure each product will fit into their different target market. And the benefit is it will satisfy customer needs. For example they have Kids’ Meal for kids
Twister and Waikiki Burget were promotional product which it existed for a short period time when KFC had a promaotion. KFC eliminated this two product because they tried to pack and go for the product.
As for the design strategy, their current method is customizing standardization. They are using scope of product that is multiple in customized designs, but they have standardized the procedure of producing, which is the design customization.

New Product Development
KFC not only has Zinger Burger and Coronel Burger, KFC Malaysia will come out with new product also, that is Alaskan Fish Burger which is first fish burger for KFC in Malaysia. Beside that, they also have KFC Snack Box which have variety snack inside a small box, that mean customers can have their snack easily.
Pricing Strategies
Pricing for existing products – maintain
Pricing is very important for KFC because it will effect to the firm’s profit. If price is reasonable, it will bring sufficient profit for the firm. In terms of KFC’s existing products, they are maintaining their product pricing.
Segmented pricing for customers
KFC has come out with segmented pricing strategy for the customers. Customer’s children can register...