Kellogg Company

Kellogg Company Organizing Work
Constance White, Dominique Cobb, Mayra Herrera, Tanya Poznanski
September 22, 2014
William Beattie

Kellogg Company Organizing Work
The Kellogg Company is currently working efficiently to reach consumers through their marketing strategy. To remain effective, the company had to consider how the future would possibly change the organization. Because of changing market, the company decided to make changes. The Kellogg Company worked on their marketing strategy and currently it has paid off with consumers. The company worked to align all of its brands to form a complete company identity. The Kellogg Company had 42 different company sites they aligned down to one (Rooney, 2012). The alignment was successful, as it allowed the company to come together under all of the different brands and state a mission.
The alignment also allowed individuals to understand the brands they love. Consumers can view the products and benefits the company offers. Further, they can view the positive things the company is working toward in the company and health. Allowing the public to view all brands and products under the company name can gain customer loyalty, increased revenue, and brand recognition. It is necessary for the Kellogg Company to market brand, promotions, and sales successfully online, print, and social media. DeMers (2014), “According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their website” (para. 2).
Within America, health has become a concern. Many individuals are getting on the healthcare craze and seeking out healthier options. Companies need quality products to meet the needs of these individuals. For instance, more individuals have taken up running in America. These consumers need running shoes, and Foot Locker has benefited. Over five years they are expected to increase profits each year by 12%...