Kellogg Strategic and Operational Plans

        Kellogg Company is a very large organization. It is a maker of many different food products. The company was established in Battle Creek, Michigan employs nearly 31,000 people. Kellogg SWOT in 2010 went like this strengths were cost advantage, asset leverage, effective communication, online growth, strong brand equity. Weaknesses where bad communication, not innovative, and weak management team. Opportunities that the company had where financial markets, emerging markets and expansion abroad, product and services expansion, takeovers. Threats for the company were competition, cheaper technology, lower cost competitors or imports, price wars, and product substitution.
      How these plans will achieve the related goals. In today’s environment, organizations are looking for advantages wherever they can get them. One way they can do this is with strategic partnerships. Here are some reasons why such partnerships make sense like flexibility, provide access to new markets and technologies, and entail less paperwork when creating and disbanding projects; risks and expenses are shared by multiple parties; independent brand identification is kept and can be exploited; working with partners possessing multiple skills can create major synergies; rivals can often work together harmoniously; partnerships can take on varied forms from simple to complex; dozens of participants can be accommodated in partnership arrangements; and antitrust laws can protect R&D activities.
Having good team is necessary to make the company effective. Robbins and Coulter (2012) “Internally, the team should have a sound infrastructure which means proper training, a clear and reasonable measurement system that team members can use to evaluate their overall performance, an incentive program that recognizes and rewards team activities, and a supportive human resource system”. Robbins and Coulter (2012) “The right infrastructure should support...