Drawing on What You Have Learnt About City Road from the Making Social Lives Dvd and Learning Companion 1, Outline Some of the Inequalities on a Street Which You Know.

“Drawing on what you have learnt about City Road from the Making Social Lives DVD and Learning Companion 1, outline some of the inequalities on a street which you know.”

Drawing on what I have learnt from my study materials I will outline inequalities found within Penny St, Lancaster. On the surface Penny Street looks similar to other streets within the local vicinity, yet on closer inspection there is evidence of various types of inequality. These inequalities often lead to unequal opportunities for individuals within society. Outwardly and deceptively, Penny Street demonstrates this quite well. Throughout this paper I will look at similar and unique inequalities found within Penny Street in contrast to City Road.

Taking for granted the patterned regularity of social life it is easy for us not to notice inequalities within places that we know. However, being familiar with Penny Street, I have noticed the increasing number of independent shops that have closed down within the last few years. This could be partly due to the opening up of larger multi-national stores in the area. City Road has a Tesco at one end of the street. In similarity, Penny Street has a Sainsburys at one end and a Sainsburys Express at the other. It was evident from watching the Making Social Lives DVD that a few of these closed shops haven't been re-opened. They have been left boarded up. The small shops that closed on Penny street have since been re-opened although they are no longer independently owned. Instead they have been re-opened by smaller chain stores, for example Costa Coffee, as niche speciality shops which only cater for a select portion of the community.
Over time less people are visiting the smaller shops, instead choosing to purchase goods from the larger multi-nationals and chain stores. Independent shop owners are then forced     to reduce non essential items in order to maintain a liveable profit margin. Consequently
this leads to customers shopping elsewhere and...