Drawing on What You Have Learned from the Making Social Lives Dvd and Learning Companion 1, Describe Some Inequalities on City Road.

Konstantina Avgeli
PI: C6652894
TMA 01

Drawing on what you have learned from the Making Social Lives DVD and Learning Companion 1, describe some inequalities on City Road.

Inequality is a general term and can apply to a number of cases. According to Blakeley et al, inequality is the way that social resources such as money, time, education, disability etc., are dispensed between people or societies. The City Road is used so as we could observe the inequalities that are revealed. Although the City Road exposes many inequalities, I will only present few representative cases, like gender inequality, racial inequality, etc.

Most of people correlate the term inequality with the amount of economic resources that are available to each person. The shops in the City Road provide different services/choices to people with different income, which could lead to class inequalities. For instance, the Taste Buds Café provides various food choices such as Spanish or Italian food, roast dinners, etc., in really good prices; as a result, people with low income such as pensioners, etc., could afford its services. On the contrary, the Sanna Silk sells expensive fabrics, such as silk, and even more expensive jewelleries. Consequently, the Sanna Silk could be a magnet for people in a wealthier class (‘Making social lives on City Road’, 2009, scene 3 and 6).

Another example of inequality in the City Road is gender inequality. We can easily spot gender inequalities, not only in the street of Cardiff, but also in every street in the contemporary UK. For example, the majority of retail shops aim on women’s spending consumption. This pattern is also visible in this street. Xquisite Africa sells products that improve women’s appearances, ‘make us pretty’ as the owner - Janet Symmons claims. The Hawaiian is another example of this inequality. The Hawaiian organises hen parties, as the majority of its clientele are women. In addition, they don’t allow men without a female company....