Contents | Pages |
    1 Introduction to the company   2 Description of the company   3 Marketing analysis       4.1 Product       4.2 Price       4.3 Place       4.4 Promotion   4 Evaluation of marketing strategy   5 Appendix   6 References | 22-44-74-5566-777-910 |

1: Introduction to the company
The objective of this report is to introduce and describe the Disney parks and resorts, analyze marketing mix, finally evaluate the marketing strategy and give recommendations. The Walt Disney involved in parks and resorts, studio, consumer products, media network and Disney interactive media (Disney Company, n.d.). In this case, parks and resorts will be discussed.
The tertiary sector refers to provide service (Hall, Jones and Raffo, 2007a). Therefore, the parks are tertiary sector which provide amusements and hotels for people to enjoy and live in. Besides, visitors can buy the products which are related to the Disney movies. Factors of production include lands, capital, labor and enterprise (Hall, Jones and Raffo, 2007a). There are six theme parks around the world. In addition, five resorts are located in America (The Walt Disney Company, n.d.). The total asserts in 2014 is $84,186 million. The Disneyland has got 20000employees which includes manual labors, skilled workers and managers(Annual report, 2014).Walt Disney is one of the most successful entrepreneurs.60 years ago,Walt Disney created the place that suit persons of all ages (Green, 2015).
The added value means take the materials to processing goods (Hall, Jones and Raffo, 2007b). The parks and resorts make use of labors, capital and land to create amusements. The Unique selling points mean the special aspect that make products or service unique (Hall, Jones and Raffo, 2007c). Brand is one of the unique selling points. The company is regarded as the most popular theme parks. Their brand recognized from movie characteristics (Hall, Jones and Raffo, 2007d). Another unique selling point is...