Coca-Cola in China

Company Profile
Coca-Cola Company in China
Coca-Cola (Coke) is the world’s largest beverage company with more than 450 brands in its product portfolio. Globally, it is the No.1 provider of carbonated beverages, fruit juices and Ready-to-Drink (RTD) tea and coffee. In more than 200 countries, consumers enjoy the products of Coke at a rate of 1.5 billion servings a day.
China, the world’s second largest beverage market, is the fourth largest beverage market, is the fourth largest market for Coke. In spite of a stringent regulatory framework in China, the company could successfully expand into the Chinese domestic markets. The success can also be attributed to consumer spending in China, which has been growing at an annual rate of over 20% and has contributed to the burgeoning domestic markets as well.
Coke adopted a “think global, act local” strategy, which emphasizes on addressing the needs of consumers in the local markets around the world. In china, it has introduced non-carbonated soft drinks such as Guo Li Chen (Minute Maid Pulpy) and Yuan Ye (Original Leaf Tea) to offer a wide range of beverage choices to the consumers. In the recent years, the demand for fruit juices has increased in China. Consumers started shifting from carbonated drinks to fresh fruit juices. This is evident from the success of Huiyuan Juice, one of the best known juice brands in China.
As such, Coke, in 2008, as a part of its strategy to further develop the beverage business