Coca Cola Marketing Plan

Executive Summary

Founded in 1886 by pharmacist Dr. John S Pemberton in Atlanta, Georgia, The Coca‑Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. The Coca‑Cola Company continues to be based in Atlanta, USA, with operations in over 200 countries.
Coca‑Cola Great Britain (CCGB) is responsible for marketing 21 brands (over 100 products) to consumers in Great Britain, developing new brands, extending existing brands and protecting Coca‑Cola trademarks in Great Britain. CCGB employs around 130 people at its headquarters in west London.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.

  * This report provides the details of the Coca Cola company’s market plan.
  * A marketing plan devised from the 7Ps is outlined below to provide a practical and feasible way to implement the new current account package.
  * Numerical targets and qualitative targets are stated clearly as objectives.
  * Further details on the research required during the pre...